But this new iteration of shiny, celebrity-endorsed supplements is smack in the middle of the Venn diagram of three huge and utterly modern obsessions: wellness, skin care, and Instagram, helping to drive their popularity like never before. The beauty supplement market is exploding Take away the shiny packaging and celebrity endorsers, though, and you’re left with products plagued by the same problems as dietary supplements: There’s no good evidence that they can deliver on the results they promise, and a lack of government oversight and clear standards puts consumers at risk. The supplements all boast different formulas, but the commonality is that they claim they will make your hair, skin, nails, or all of the above look better … somehow. You’ll find old-school vitamin ingredients like biotin, zinc, folic acid, and vitamin C in many formulas. Collagen, which was first popularized in Asia as an ingestible and comes with claims that it increases skin elasticity, is also popular. You’ll find botanicals that often pop up in the wellness space, like oils, saw palmetto, ashwagandha, green tea, and turmeric in these formulas. The supplement claims run the gamut from “ shiny and fuller hair” to more nebulous descriptions like “ healthy hair, strong nails, dewy skin.”Īnd they’re becoming more popular. The global beauty supplement market was worth about $3.5 billion in 2016 and is expected to reach $6.8 billion by the end of 2024, according to a report by Goldstein Research, a consulting and marketing research firm. This is still a small portion of the overall global supplement market, which is projected to reach $220 billion by 2023.īut the increasing popularity is most obvious when supplements are broken out as a sector of the beauty industry, where they previously were barely a blip. Deirdre Hooper, a dermatologist in New Orleans, says she’s had more patients using and asking about supplements over the past few years. “It’s not only hope in a jar but now also hope in a bottle,” she says. Looking for a dairy-free Creamer to add to your favorite beverage? Try our new Collagen Creamers! This good-for-you powdered creamer combines coconut milk and collagen peptides for an added boost of protein. Plus, the collagen helps support healthy bones, joints and digestion!Ī post shared by Vital Proteins on at 7:46am PSTĪ beauty industry analyst told Business of Fashion last year that the category had doubled in the previous two years, with “strong growth” noted. According to a 2017 consumer study by the supplement trade group the Council for Responsible Nutrition, 31 percent of female respondents ages 18 to 34 cited taking supplements for “skin, hair, and nails.”Īt the recent Indie Beauty Expo in LA, a survey of buyers revealed that the brands most likely to be picked up by retailers were not skin care or makeup brands - they were supplement brands. Hum Nutrition, which has multiple beauty-specific formulas, and Vital Proteins, which sells “beauty waters” and “collagen creamers,” garnered the most retailer interest at the expo. Hair, nail, and skin vitamins are not new.
0 kommentar(er)
